Why Timing Is Everything in Outbound Sales
Reaching a founder the week they raise capital vs. a month later is the difference between a conversation and a cold shoulder. Here's why.
If you're doing outbound, you've probably noticed something: the same message gets wildly different results depending on when you send it.
Not what time of day — that matters too — but where the prospect is in their journey.
The funding window
When a startup closes a round, something shifts. They go from "we need to conserve" to "we need to spend." New hires, new tools, new agencies, new everything.
That window — the first 2-4 weeks after funding — is the highest-intent moment you'll ever catch a founder in. They're actively looking for solutions. They have budget. They're making decisions fast.
Miss that window, and you're just another cold email.
The data problem
The challenge is knowing who just raised and when. By the time it hits TechCrunch, the founder's inbox is already full. And most databases don't update fast enough to give you an edge.
That's why we built the Weekly Report — a CSV of every founder who raised capital in the past week, delivered every Monday. You get the data before the noise.
What good timing looks like
Here's a real example. One of our subscribers sells marketing services to SaaS companies. They load our Monday report, filter for Series A companies with 10-50 employees, and send a personalized 3-line email.
Their results:
- 52% open rate (industry average is 20-25%)
- 8% reply rate (industry average is 1-3%)
- 3 new clients in the first month
The message wasn't magic. The timing was.
The takeaway
You don't need a better email template. You don't need a fancier tool. You need to reach the right person at the right moment.
Fresh data → timely outreach → real conversations.
That's it. That's the whole game.
Want to try it? Download a free sample report and see the data for yourself.